Valenciaport has organised a competition on Instagram to upload images of the exhibition with the hashtag #MiMafalda and tagging @Valenciaport
The exhibition “Quino. Mafalda y mucho más” consolidates the Clock Building as a cultural reference centre at the service of the city. Throughout the exhibition, radio programmes and drawing workshops will be held, among other activities
València, December 20th, 2021.- What are you going to do, Mafalda? Play at freedom. Play at freedom? And how? Well, like this… with a little burnt-out lamp on the right… and a book of stories on the left. This conversation between Mafalda and Felipe is an example of the biting social criticism that characterises the character created by the cartoonist Quino. It is one of the cartoons that the 2,000 visitors to the exhibition “Quino. Mafalda and much more” have been able to enjoy and which, until 30 January, can be visited by residents and tourists of the city of Valencia who make a stop at the Clock Building of the Port of Valencia.
In addition, Valenciaport has organised a competition via Instagram for all those who visit the exhibition to upload an image of their visit with the hashtag #MiMafalda, tagging @Valenciaport and where one of the cartoons on display in the Clock Building can be seen. Three winners will be selected and will receive the book “Todo Mafalda” as a prize.
The exhibition is divided into several sections that allow visitors to get to know the figure of Joaquín Salvador Lavado Tejón, Quino, and his professional career. The first part of the tour takes visitors on a journey through the biography of the Argentinian cartoonist, followed by the infinite number of advertising works and the creative work of the cartoonist beyond the iconic character of Mafalda. In addition, visitors to the Edificio del Reloj will learn about the way he treats humour and the characters he uses. The central part of the exhibition focuses on Mafalda, a girl who through her biting humour portrays all the social injustices, her global vision of the world, human rights… and the famous soup that reflects mentalism and political imposition. In this section you will also find all the friends and relatives with whom Mafalda shares her life. In the last part of the exhibition, we find the recognition and all the tributes that the figure of the great Argentinean cartoonist Quino has received from society and his colleagues. And finally, the youngest members of the family can get to know Mafalda and her friends through the drawings they can colour in.
The exhibition has an area for the blind where there are several Mafalda publications in Braille. The whole tour has QR codes that accompany the exhibition with a downloadable audio guide for mobile phones explaining details of Quino’s life and his creative process. There is a space where visitors can colour in and paint cartoons of Mafalda and her friends, which are also displayed on a small wall.
“Quino. Mafalda and much more” can be visited free of charge every day from 11 a.m. to 6 p.m. in the Clock Building of the Port of Valencia. An exhibition promoted by the Port Authority of Valencia (APV), in collaboration with the Quevedo Institute of the Arts of Humour of the University of Alcalá de Henares, which serves to close the year and begin 2022 with the best smile and a social critique that is very relevant today. The Port of Valencia is once again committed to graphic humour, as it has done previously with the exhibitions of Forges, Peridis and Ortifus, in its commitment to the city to situate the Clock Building as a centre of cultural reference.
Icon at the service of the city
In this sense, within the framework of the exhibition, Valenciaport has programmed a series of activities in the Clock Building at the service of the residents of the city of Valencia in its commitment to bring its activity closer to its immediate surroundings. Radio programmes, drawing workshops, competitions and even writing a letter to the Three Wise Men are some of the activities that this emblematic building of the city will be hosting during these days. This initiative consolidates the “Casal del Port” in its city-port relationship as a centre for the exchange of experiences and cultures. Over the last few years, this iconic place in Valencia has been developing a wide range of exhibitions which have included themes related to port activity, graphic humour and social exhibitions which have attracted many visitors.