Valenciaport wants to position itself as a reference in the logistics of halal products, a term that refers to Islamic food laws.
In this sense, the president of the Port Authority of Valencia, Aurelio Martínez, has held a meeting with the director of the Halal Institute in Spain, Isabel Romero, to know the procedures to ensure the traceability of these products. Likewise, Fátima Zayed, logistics services manager of VPI Logística, was present at the Expohalal fair held in Cordoba.
In recent years, exports of halal products have grown and become a differentiating factor, mainly for agri-food exporting companies that want to increase their presence in both Muslim markets and traditional European markets. According to data from the Halal Institute, in Spain there are more than 300 companies accredited with the halal certificate which refers not only to the food sector but also to tourism, banking, pharmaceuticals, fashion and cosmetics.
In the field of logistics, there are a number of sensitive products such as food, beverages, cosmetics or healthcare products whose logistics can be managed by guaranteeing halal traceability, so that they reach the final consumer guaranteeing not only their origin but also their adequate handling, storage, transportation and distribution.
From the Port Authority of Valencia are preparing to respond to this new challenge of logistics that can play a strategic differentiating role for the introduction of products not only in markets which are properly Muslim but also in Europe. Only on the European continent, these products have a potential consumer market of more than 44 million people.