Valencia Port Authority carries out commercial activities on a constant basis in line with the objectives detailed in its Commercial Plan which embraces the commercial challenges established by the 2015 Strategic Plan. In its task of commercialising services, infrastructures and quality standards in the ports of Valenciaport, Valencia Port Authority relies on the support of the entire Port Community. The Valenciaport Logistics/Port Community currently benefits from the Commercial Councils of Valencia and Sagunto as forums from which to foster the commercialisation of Valenciaport through joint promotional activities. Likewise, the creation of the Region of Valencia Foundation for Valenciaport Research, Promotion and Commercial Studies represents another step towards the cohesion of not only the different agents that make up the Logistics/Port Community but also the public bodies and private entities of the Valencian economy which are either directly or indirectly involved in overseas trade.  Meanwhile, VPI Logistics, the company that promotes, manages and commercialises the Port of Valencia’s ZAL (Logistics Activity Zone) collaborates closely with Valencia Port Authority to achieve the commercial objectives summarised below: -               Attracting and consolidating shipping companies -               Promotion of transfer traffic -               Promotion of Short Sea Shipping -               Promotion of cruiser traffic -               Promotion and collaboration on an international scale: China, USA, Mexico, Tunisia -               Promotion and collaboration on a national scale: Madrid, Castile-La Mancha, Aragon -               Promotion and collaboration with the manufacturing sectors: Tiles, Stone, Furniture, etc. -               Promotion and commercialisation of the Port of Valencia’s ZAL   List of the most important events in which Valenciaport has been/will be involved in 2004: -               28/01 – 01/02      FITUR, Madrid. -               18/02 – 19/02      IMEX, Madrid. -               02/03 – 06/03      XXII edition of Cevisama, Valencia -               09/03 – 12/03      S.I.T.L., Paris -               13/03 – 26/03      Logis Expo, Zaragoza. -               15/03 – 18/03      Seatrade Cruise Shipping Convention 2004, Miami -               05/05 – 07/05      Business Solutions, Valencia -               18/05 – 20/05      EXPORTA, Madrid -               25/05 – 28/05      VI International Logistics Exhibition, Barcelona -               May 2004             MEDTRADE, Venice -               November 2004    ALACAT, Barcelona. -               November 2004    SEATRADE Mediterráneo, Genoa. -              November 2004    Urbe Desarrollo, Valencia.   Photo of the signing of the collaboration agreement with the Port of Livorno In addition, Valenciaport cooperates with various regional, national and international institutions, as well as with other ports, with the aim of boosting the competitiveness of the economic fabric in its area of influence and achieving synergies that encourage mutually beneficial development. Along these lines, Valencia Port Authority has been actively participating in missions of an industrial and business nature, undertaking projects and studies and signing cooperation agreements with other ports to develop their respective commercial traffic, including, amongst others:   -               13-16/01/03   Collaboration agreement with the Port Authority of San Antonio, Chile. -               25-28/03/03   Presentation of the Med-Mex Maritime Corridor project in Mexico, with the participation of the ports of Mazatlán, Altamira, Veracruz and Tampico. -               09/04/03   Collaboration agreement with the Port Authority of Livorno, Italy.  -               10-13/06/03   Collaboration agreement with the Port Authority of Constanza, Rumania. -               05/07/03   Collaboration agreement with the Port Authority of Salerno, Italy. -               14/09/03   Trade mission to Turkey organised by the Euro-Mediterranean Centre for Business Cooperation (MEDVALENCIA). -               25/09/03   Spain-Florida business meeting organised by the Spanish Foreign Trade Institute, the Miami Chamber of Commerce and the Economic and Commercial Office of Spain in Miami. -               29/09/03    Collaboration agreement with the Port Authority of Civitavecchia, Italy. -               2-6/11/03   Collaboration agreement with the Port Authorities of the ports of Gydnia and Gdansk in Poland. -               17/11/04    Constitution of the Commercial Council of the Port of Sagunto. -               27/01/04    Collaboration agreement with the Port Authority of Genoa, Italy. -               26/02/04    Collaboration agreement with the Port Authority of Miami, United States. -               23/03/04    Collaboration agreement with the public entity Plataforma Logística de Zaragoza, PLAZA S.A., Zaragoza.   Meanwhile, Valencia Port Authority has set in motion the Valenciaport Business Missions, which originated with the aim of becoming an essential meeting point for public and private sectors, both national and international, thus contributing to strengthening commercial exchanges with strategic markets for Valenciaport. The promotion of products and services, the search for strategic alliances, making new contacts and business ventures or firming up those already in existence will be the fundamental objectives of these missions. The Business Mission to Mexico from 24 – 27 October 2004  is taking place within the framework of this new initiative.